On May 3rd 2011 Google shopping will be requiring product identifiers on all non-clothing and non-custom made goods. I’m sure most of our sellers are aware of this because we’ve had a note at the top of the Offeritem sell an item form for weeks. This reminder was added because many categories required product identifiers even in the past. Product identifiers also help sellers gain better visibility. For more information on gaining greater visibility in Google shopping, please see Google shopping optimization.
Since Google is very good at generating sales for merchants by driving traffic to stores, it is recommended that sellers focus more on adding the required product identifiers. Continue reading